B2B Value Proposition Workshops
Created to help industrial project teams accelerate product development and increase new product sales
Value Proposition Foundation: describe the basics of the B2B value proposition
- Understand targeting, benefits, and differentiation for B2B products and services
- Garner management support for a project with a strong value propostion
- Accelerate product development and shorten time to market
Features & Benefits: provide benefit to all stakeholders in the B2B purchase decision
- Distinguish between features and benefits
- Deliver only the features that add value to the customer
- Illustrate how B2B product and service benefits can be quantified
Common Problems & Solutions: correct typical mistakes with B2B value propositions
- Establish proper structure and orientation of the value proposition
- Provide benefits that customers value by addressing significant unmet needs
- Differentiate your product or service through benchmarking and documenting benefits
Breakouts & Exercises: make an immediate impact on your projects
- Diagnose strengths and weaknesses in projects and organizational capabilities
- Identify tools and techniques to address weaknesses
- Advance product development by adding clarity and focus to projects
Half-day and full-day options during which you will learn the fundamentals of building a strong value proposition and business case for technical projects. Content created specifically for B2B companies engaged in industrial manufacturing and materials.
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