About

Industrial Market Insight was established in response to the realization that, in today's competitive environment, manufacturers focused on providing the highest quality products at globally competitive prices often recognize they under-invest in long-term programs and strategic marketing support.

Although more business data is available now than ever before, companies often struggle to find the resources to analyze the data and turn it into action.  Industrial Market Insight understands this from first-hand experience and was formed to provide this function for clients.

In addition, Industrial Market Insight has the expertise and resources to help you explore new market spaces and product ideas, or to help establish new marketing processes.  The company uses a disciplined, data driven approach influenced by New Product Blueprinting, Design for Six Sigma, as well as other classic marketing fundamentals.

Executive Bio:

Marc Benevento is the founder and managing director of Industrial Market Insight.  His experience includes over 20 years with global multi-national manufacturers of industrial products in product development, business management, and marketing leadership roles.  Mr. Benevento served as Director of Marketing for a $1B division of a manufacturer of chemicals, resins, and adhesives serving over 20 market verticals globally.  His experience includes construction, infrastructure, energy, transportation, and packaging applications.  Prior to entering the chemical industry, he spent nearly a decade as a materials engineer for an automotive OEM.

Mr. Benevento has a track record of making positive and lasting change by bringing a collaborative, data-driven approach to management and new product development. He holds a Bachelor of Science in Materials Science & Engineering from Lehigh University and an MBA.

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Marc Benevento, Founder and Managing Director, Industrial Market Insight LLC